RSS Footer: Great for Backlinks
So you’ve been working hard at providing solid content to your readers. But recently, you’ve discovered that someone has been scraping your site and posting it on their own site…What do you do?
First, don’t get bent out of shape; people have been stealing from each other ever since the first gang of theives said “let’s form a government.”
Instead, capitalize on it and get some backlinks to your site by doing three things:
- Go get a copy of the RSS Footer plugin for Wordpress by Joost de Valk, and install it.
- Go into ‘Settings’ > ‘RSS Footer’ and put a little blurb in the footer box; tell it to display after the post; and check the box that says “include a link back to the post…”
- Go into ‘Settings’ > ‘Reading’ and in the ‘For each article in a feed show’ section set it to “Full Text”
After your next post, check your FeedBurner feed (you DO use FeedBurner…don’t you?), notice the way that there is a link back to the post at the bottom of each full-text article?
Now, when your content shows up in unusual places around the net, you’ll be getting a backlink to your individual posts as well (aka “deep link”).
Oh sure, a lot of sites will strip the html out of your posts. But a lot will not, and this is a numbers game. Besides, if your content doesn’t suck, the wider your dissemination, the more readers you’ll acquire.
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