Clickbank Affiliate Marketing
The product I’ve chosen to use as my case study is a product called “Custody Strategies,” which is a guide to child custody disputes offered by The Custody Center.
It is listed in the Clickbank marketplace with the following statistics:
$/sale: $71.04 | Future $: – | Total $/sale: $71.04 | %/sale: 60.0% | %refd: 79.0% | grav: 9.84
These statistics can be broken down like this:
- $/sale: $71.04 – for each sale made to someone you refer, you will receive $71.04
- Future $: – there is no recurring revenue on this product
- Total $/sale: $71.04 – the total amount you will make on each sale is $71.04
- %/sale: 60.0% – your affiliate commission is 60% of each sale
- %refd: 79% – of all the sales made by this site, 79% are made as a result of affiliate referrals
- grav: 9.84 – Gravity, is a formula devised by Clickbank to indicate the number of distinct affiliates who have made a sale in the last 8 weeks. This number, 9.84 indicates that at least 10 separate affiliates have made at least one sale each in the last 8 weeks. It’s more complex than that, See this post, and this post for a breakdown.
Most “guru” types recommend a much higher gravity for products that you are promoting. I’ve heard recommendations ranging from ‘20 – 70′, up through ‘over 100.’ However, I picked the child custody niche for this case study for two reasons:
- While the lawyer space of the divorce/custody niche is hotly contested, this guidebook occupies what I think is an underserved sub-niche.
- If the oft-quoted statistics are correct, and greater than 50% of today’s first marriages end in divorce (divorce stats for second marriages are even higher…must be buyer’s remorse), I don’t need to worry that giving away this niche will flood the market with competition.
Next, we’ll have a look at the nuts and bolts of how I analyzed the product, and the specifics of how I began promoting it.
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