Introduction to Clickbank
For those who are unfamiliar with Clickbank, or the Clickbank Marketplace:
The Clickbank Merchant Perspective
If you have digital products to sell (i.e. information, software, or other downloadable products), you would sign up for a Clickbank merchant account and let them handle all of the collection & payment processing. In the strictest sense of the word, Clickbank provides 3rd party payment processing services. But because of their added-value services (affiliate tracking and payment); they are much more.
One of the benefits to a Clickbank account is that you can enlist an army of other website owners to market your products to their site visitors. You do this by offering a healthy percentage of every sale they refer to you. Usually the best results are had by offering 50% to 75%; it may sound like a lot, but they, not you incur all of the costs of promotion for every sale they refer. These website owners are your affiliates. And Clickbank handles collection & payment for them…which, if you are a low to medium volume merchant, is worth every single penny of Clickbank’s fees.
If you should find yourself with the “problem” of selling so many digital products that Clickbank fees become uncompetitive by comparison to other solutions, then you can worry about evaluating alternatives.
The Clickbank Affiliate Perspective
Put yourself in the position of the website owner…you go to the Clickbank marketplace and choose a product based on the criteria that you have established as important. I like the Commission Blueprint method because it’s broken down into a systematized process you can apply over and over again. But you’ll have to choose your own favorite method.
After you choose a product to promote based on whatever criteria you choose to apply, you’ll want to promote that product, make as many sales as you can; lather, rinse and repeat.
The common goal is to replace your full time income in order to spend more time at home with your family.
That is the 50,000 foot view of Affiliate marketing. Which, for many is an introductory step into the world of Internet Marketing, where selling your own products is the natural result of that introductory step.
There are, naturally, a few more complexities that don’t always get addressed in the typical “get rich with Clickbank ’systems.’”And, Clickbank is only one of many affiliate networks that you can get started with. But that is a great place to start.
One-by-one, we’ll address those complexities and break them down into bite-sized chunks that are more palatable, in the hopes that you will be able to approach the task without feeling overwhelmed.
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